The brand FROY was created in 2009. Starting fashion design in Russia, we put focus on mostly knitwear products, pullovers, and shirts. On one hand we reused traditional Russian symbols and patterns, but on the other hand we redesigned them with new inputs and ideas.

Moving to Italy, started a new chapter of designing and producing clothes. The current collection is focused on shirts. All the complex patterns are created and realized by our designer. We only use first grade Italian cotton, so we can generate you high quality clothes and maximum comfort.

Our designer Arman Avetikyan was born in Armenia. When he was eight years old his family moved to Russia where he lived until he was 24. In 2006 he graduated from art school. In the following years he studied fashion design at the Moscow State University of Design and Technology.

From 2009 – 2013 he worked as a designer in a shirt industry. Between 2009 and 2010 he studied fashion design at the Samara State University of Architecture and Civil Engineering.

Since 2014 he has studied fashion design at the Politecnico di Milano.